After eating this cake, I am in love with the Red Velvet Cake. I was completely against using food coloring, but I made an exception for this cake. The cake turned out well moist, with a hint of cocoa. Every bite left me with wanting more of it. The cream cheese icing definitely makes this cake complete with it's perfect taste. It is worth all the effort put into it. Great cake from a great recipe that I plan to reuse when I make my next red velvet goodness.